Save upto INR ₹21.45 lakh with GlobalGrads
Attain A1 level French Language Proficiency through your first year coursework
Easy international work permits with GlobalGrads pathway program
Credit transfer acceptance
Program Highlights
The MSc in Digital Marketing Management at Rennes School of Business (RSB), France, offered in collaboration with Amity University Online, is a specialised postgraduate program designed for students aiming to build careers in digital marketing, brand management, growth strategy, and data-driven customer engagement. Delivered entirely in English, the program equips graduates with the strategic, analytical, and creative capabilities required to lead marketing initiatives in a digitally driven global economy.
Rennes School of Business is among the world’s elite institutions holding the Triple Crown Accreditation (AACSB, EQUIS, and AMBA)—a distinction achieved by fewer than 1% of business schools worldwide—ensuring strong international recognition and employer credibility. RSB is widely recognised for its international outlook, applied learning model, and close engagement with industry.
The programme is structured to combine core marketing fundamentals with advanced digital specialisation. Students build a strong grounding in marketing strategy, consumer behaviour, brand management, and market analysis, before progressing into key digital domains such as digital marketing strategy, social and content marketing, SEO/SEM, CRM, customer journey management, e-commerce, omnichannel marketing, and marketing analytics. The focus is not only on digital tools, but on measuring, optimising, and linking marketing performance to business outcomes.
A key differentiator of this MSc is its strong emphasis on technical and platform-based expertise. Students develop hands-on proficiency in industry-standard digital marketing and analytics tools, including Google Trends, Semrush, HubSpot, and Salesforce, enabling them to analyse customer behaviour, manage campaigns, optimise digital visibility, and drive data-backed marketing decisions. This practical exposure ensures graduates are immediately operational in modern digital marketing roles.
Learning is highly applied and practice-oriented, with teaching built around real business cases, live projects, simulations, and group assignments. Students work on contemporary digital marketing challenges faced by organisations, allowing them to apply tools, frameworks, and analytical techniques in realistic business contexts rather than theoretical settings.
Employability and career readiness are key components of the program. Supported by RSB’s dedicated career services and strong corporate network, students benefit from professional development modules, applied projects, and opportunities for internships or business-oriented assignments. Across its master’s programs, the Rennes School of Business consistently reports an employment rate of 95–98% within six months, highlighting the strong market relevance of its curricula.
Graduates of digital marketing–focused programs from RSB progress into roles with leading organisations such as Accenture, Capgemini, Amazon, Google, Meta, L’Oréal, Danone, Carrefour, Orange, TotalEnergies, and global consulting and digital-first companies, reflecting strong demand for digital marketing talent across industries.
The program is delivered at the Rennes campus, located in one of France’s most student-friendly and innovation-oriented cities. Rennes offers an excellent quality of life, modern digital infrastructure, and lower living costs than Paris, while remaining well connected to major French and European business hubs. For Indian students, this provides an affordable, safe, and career-oriented study destination with strong post-study employment prospects.
With students from 100+ nationalities, Rennes School of Business offers a truly international classroom environment that builds cross-cultural collaboration and global perspectives—essential for marketing roles in multinational organisations.
As RSB’s trusted partner in India, GlobalGrads (the study abroad arm of Amity University Online) provides end-to-end support—from personalised counselling and application assistance to visa guidance, pre-departure orientation, and transition support—ensuring a smooth and confident pathway into this high-growth digital marketing program.
The MSc in Digital Marketing Management at Rennes School of Business is designed for students who want to build high-impact careers at the intersection of marketing, data, technology, and brand strategy in a digital-first global economy.
Triple Crown–Accredited Business School: Rennes School of Business holds the prestigious AACSB, EQUIS, and AMBA accreditations, placing it among the top 1% of business schools worldwide. This ensures strong international recognition of the degree and credibility with global employers across marketing, consulting, and digital roles.
Excellent Graduate Employability: RSB consistently reports 95–98% employment within six months across its master’s programs. Graduates from digital marketing–focused tracks are recruited into roles that demand both creative thinking and analytical capability—skills that are increasingly critical across industries.
Industry-Relevant Digital Marketing Curriculum: The program goes beyond traditional marketing by focusing on a digital-first strategy and execution. Students develop practical expertise in SEO/SEM, social and content marketing, marketing analytics, CRM, consumer behaviour, brand management, e-commerce, and omnichannel strategy, ensuring immediate workplace relevance.
Strong Exposure to Leading Global Employers: RSB alumni work with organisations such as Google, Amazon, Accenture, Capgemini, Meta, L’Oréal, Danone, Carrefour, Orange, and TotalEnergies, reflecting strong employer demand for digitally skilled marketing professionals across consulting, FMCG, retail, technology, and services sectors.
Applied, Hands-On Learning Approach: Learning is highly practical, with case studies, live projects, simulations, and group assignments that replicate real digital marketing challenges. Dedicated career development support—including CV workshops, interview preparation, and employer networking—helps students graduate job-ready.
Strategic Advantage of Studying in France: France is a major European hub for digital transformation, brand management, luxury marketing, e-commerce, and innovation-led industries. Studying in France provides access to internships and post-study employment opportunities across the EU.
Truly International Classroom Experience: With students from 100+ nationalities, the program offers a multicultural learning environment that builds global perspectives, cross-cultural collaboration, and international marketing insight.
End-to-End Support Through GlobalGrads: As RSB’s trusted partner in India, GlobalGrads provides comprehensive support—from personalised counselling and application assistance to visa guidance, pre-departure orientation, and transition support—ensuring a smooth and confident study-abroad journey.
Students will complete the first 9 months of their master’s program from Amity University (online) and the remaining 12 months at RSB, France. Here’s how the syllabus expands across the two segments:
Graduates of the MSc in Digital Marketing Management from Rennes School of Business are equipped for fast-growing, digital-first marketing roles across industries where data, technology, and customer experience drive business performance. As organisations across Europe accelerate digital transformation, demand for skilled digital marketing professionals continues to rise across consulting, FMCG, retail, technology, luxury, and e-commerce sectors.
Here are some of the top career pathways and their average annual salary packages in France:
Hi everyone, I am Radhika Bansal and I’ve just got the opportunity to share my incredible experie
...Read more
MBA - Global Study Program
Hello everyone, I'm Shubhangi. I wanted to share my experience with GlobalGrads.
...Read more
MBA - Global Study Program
Hi everyone, my name is Manya Saini, and I am currently a final year undergraduate student.
...Read more
MBA - Global Study Program
Hi, this is Dipanshi, and I would like to share my fantastic experience from Global Grads.
...Read more
MBA - Global Study Program
Hi everyone, my name is Manya Saini, and I am currently a final year undergraduate student.
...Read more
MBA - Global Study Program
Hi everyone, I am Radhika Bansal and I’ve just got the opportunity to share my incredible experience with GlobalGrads. I have always wanted to study abroad but I didn’t know how to afford it until and unless I went to GlobalGrads. GlobalGrads isn’t your regular study abroad program, they are like a fairy godmother if you want to study abroad!
They helped me save approx 20 lakhs and I didn’t even have to take a loan and trust me, they were with me at every step to find the perfect university for me.
This program is a 6 months hybrid learning program at Amity University and a year on campus in Clark University.
So again, thanks GlobalGrads for helping me out through this incredible journey!
Hello everyone, I'm Shubhangi. I wanted to share my experience with GlobalGrads. I have been working for five years and I thought you know why not upskill my skills and when I heard about GlobalGrads I thought it's a great platform because I got to save INR 25 lakhs, which was a discount that I got and then you know the counselors there were very helpful. They helped me with choosing the right University as well as helping me with visa and documentation processes which were very seamless. Since you know when you are working, and you get to know a hybrid sort of a program through GlobalGrads I thought this is the best choice because then I can concentrate on my studies as well as my job and it was a very great blending learning experience that I received. And I really wanted to thank them because with the help of GlobalGrads I got the conditional offer letter from one of the universities in the USA so I would really like to thank them. And, you know, they also helped me in clearing my IELTS and GMAT waivers as well which helped me with this admission.
Hi everyone, my name is Manya Saini, and I am currently a final year undergraduate student. As an undergraduate student who aspires to pursue her post-graduation studies from abroad the process has been very difficult for me. So many expenses and so many things to do. Then I met GlobalGrads, and everything has changed. They are helping me save 20 to 22 lakh rupees, making studying abroad so affordable that I don't even have to take a loan. Thanks to their Pathway Program I can do a part of the course at Amity university with hybrid learning and that gives me enough time to manage my finances and documentation. Starting from selecting the universities to visa applications, they are with me at every step. On top of that the seamless credit transfers and waivers in IELTS and GMAT are going to make my admission chances improve significantly. GlobalGrads are going to make my dream of studying abroad reality.
Hi, this is Dipanshi, and I would like to share my fantastic experience from Global Grads. Like any other graduate, I also wanted to pursue my further education from abroad, but somehow I wasn't able to find a suitable course for me. Then I came across with Global Grads, and you won't believe, just because of Global Grads, I'm able to save up to 25 lakh rupees of mine. And during this course, I'm getting the best counselors. They're helping me with my admissions my visa applications and all. At the same time I can do 30 % of my course from India and rest I can continue from the abroad. With this hybrid learning I'm also getting easy credit transfer and unconditional offer letter from US universities. With the six -month time gap, I can easily manage my finances and my documents. And you won't believe, just because of Global Grads, I am getting GMAT and IELTS waiver for me. At last I really want to thank global grads for helping me and my family for my further education.
Hi everyone, my name is Manya Saini, and I am currently a final year undergraduate student. As an undergraduate student who aspires to pursue her post-graduation studies from abroad the process has been very difficult for me. So many expenses and so many things to do. Then I met GlobalGrads, and everything has changed. They are helping me save 20 to 22 lakh rupees, making studying abroad so affordable that I don't even have to take a loan. Thanks to their Pathway Program I can do a part of the course at Amity university with hybrid learning and that gives me enough time to manage my finances and documentation. Starting from selecting the universities to visa applications, they are with me at every step. On top of that the seamless credit transfers and waivers in IELTS and GMAT are going to make my admission chances improve significantly. GlobalGrads are going to make my dream of studying abroad a reality.