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Rennes School of Business (RSB)
Rennes School of Business (RSB)
France

MSc in Digital Marketing Management – Rennes School of Business, France

Ranking # 61 Among Business Schools in Europe by the Financial Times
  • Save upto INR ₹21.45 lakh with GlobalGrads

  • Attain A1 level French Language Proficiency through your first year coursework

  • Easy international work permits with GlobalGrads pathway program

  • Credit transfer acceptance

Program Highlights

  • 9 Months at Amity University and 12 months at Rennes School of Business

    Coursework Distribution

    9 Months at Amity University and 12 months at Rennes School of Business
  • Amity University students get an exclusive scholarship of 15% on the program fee

    Exclusive Scholarship

    Amity University students get an exclusive scholarship of 15% on the program fee
  • Master's students are eligible for a 2-year temporary residence permit, also known as APS, which is a post-study work visa for students in France

    Work Visa

    Master's students are eligible for a 2-year temporary residence permit, also known as APS, which is a post-study work visa for students in France
60 ECTS
amity logo
Students will complete 60 credits towards the program.
  • Program Duration : 9 Months
  • Tuition Fees :
    ₹ 3.50 lakh
india
40% Coursework in India
France
60% Coursework in Rennes School of Business (RSB), France
60 ECTS
amity
Students will complete 60 credits towards the program.
  • Program Duration : 12 Months
  • Tuition Fees : €15725 (EUR)

Program Overview

The MSc in Digital Marketing Management at Rennes School of Business (RSB), France, offered in collaboration with Amity University Online, is a specialised postgraduate program designed for students aiming to build careers in digital marketing, brand management, growth strategy, and data-driven customer engagement. Delivered entirely in English, the program equips graduates with the strategic, analytical, and creative capabilities required to lead marketing initiatives in a digitally driven global economy.

Rennes School of Business is among the world’s elite institutions holding the Triple Crown Accreditation (AACSB, EQUIS, and AMBA)—a distinction achieved by fewer than 1% of business schools worldwide—ensuring strong international recognition and employer credibility. RSB is widely recognised for its international outlook, applied learning model, and close engagement with industry.

The programme is structured to combine core marketing fundamentals with advanced digital specialisation. Students build a strong grounding in marketing strategy, consumer behaviour, brand management, and market analysis, before progressing into key digital domains such as digital marketing strategy, social and content marketing, SEO/SEM, CRM, customer journey management, e-commerce, omnichannel marketing, and marketing analytics. The focus is not only on digital tools, but on measuring, optimising, and linking marketing performance to business outcomes.

A key differentiator of this MSc is its strong emphasis on technical and platform-based expertise. Students develop hands-on proficiency in industry-standard digital marketing and analytics tools, including Google Trends, Semrush, HubSpot, and Salesforce, enabling them to analyse customer behaviour, manage campaigns, optimise digital visibility, and drive data-backed marketing decisions. This practical exposure ensures graduates are immediately operational in modern digital marketing roles.

Learning is highly applied and practice-oriented, with teaching built around real business cases, live projects, simulations, and group assignments. Students work on contemporary digital marketing challenges faced by organisations, allowing them to apply tools, frameworks, and analytical techniques in realistic business contexts rather than theoretical settings.

Employability and career readiness are key components of the program. Supported by RSB’s dedicated career services and strong corporate network, students benefit from professional development modules, applied projects, and opportunities for internships or business-oriented assignments. Across its master’s programs, the Rennes School of Business consistently reports an employment rate of 95–98% within six months, highlighting the strong market relevance of its curricula.

Graduates of digital marketing–focused programs from RSB progress into roles with leading organisations such as Accenture, Capgemini, Amazon, Google, Meta, L’Oréal, Danone, Carrefour, Orange, TotalEnergies, and global consulting and digital-first companies, reflecting strong demand for digital marketing talent across industries.

The program is delivered at the Rennes campus, located in one of France’s most student-friendly and innovation-oriented cities. Rennes offers an excellent quality of life, modern digital infrastructure, and lower living costs than Paris, while remaining well connected to major French and European business hubs. For Indian students, this provides an affordable, safe, and career-oriented study destination with strong post-study employment prospects.

With students from 100+ nationalities, Rennes School of Business offers a truly international classroom environment that builds cross-cultural collaboration and global perspectives—essential for marketing roles in multinational organisations.

As RSB’s trusted partner in India, GlobalGrads (the study abroad arm of Amity University Online) provides end-to-end support—from personalised counselling and application assistance to visa guidance, pre-departure orientation, and transition support—ensuring a smooth and confident pathway into this high-growth digital marketing program.

Why Choose This Program?

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The MSc in Digital Marketing Management at Rennes School of Business is designed for students who want to build high-impact careers at the intersection of marketing, data, technology, and brand strategy in a digital-first global economy.

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Triple Crown–Accredited Business School: Rennes School of Business holds the prestigious AACSB, EQUIS, and AMBA accreditations, placing it among the top 1% of business schools worldwide. This ensures strong international recognition of the degree and credibility with global employers across marketing, consulting, and digital roles.

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Excellent Graduate Employability: RSB consistently reports 95–98% employment within six months across its master’s programs. Graduates from digital marketing–focused tracks are recruited into roles that demand both creative thinking and analytical capability—skills that are increasingly critical across industries.

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Industry-Relevant Digital Marketing Curriculum: The program goes beyond traditional marketing by focusing on a digital-first strategy and execution. Students develop practical expertise in SEO/SEM, social and content marketing, marketing analytics, CRM, consumer behaviour, brand management, e-commerce, and omnichannel strategy, ensuring immediate workplace relevance.

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Strong Exposure to Leading Global Employers: RSB alumni work with organisations such as Google, Amazon, Accenture, Capgemini, Meta, L’Oréal, Danone, Carrefour, Orange, and TotalEnergies, reflecting strong employer demand for digitally skilled marketing professionals across consulting, FMCG, retail, technology, and services sectors.

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Applied, Hands-On Learning Approach: Learning is highly practical, with case studies, live projects, simulations, and group assignments that replicate real digital marketing challenges. Dedicated career development support—including CV workshops, interview preparation, and employer networking—helps students graduate job-ready.

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Strategic Advantage of Studying in France: France is a major European hub for digital transformation, brand management, luxury marketing, e-commerce, and innovation-led industries. Studying in France provides access to internships and post-study employment opportunities across the EU.

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Truly International Classroom Experience: With students from 100+ nationalities, the program offers a multicultural learning environment that builds global perspectives, cross-cultural collaboration, and international marketing insight.

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End-to-End Support Through GlobalGrads: As RSB’s trusted partner in India, GlobalGrads provides comprehensive support—from personalised counselling and application assistance to visa guidance, pre-departure orientation, and transition support—ensuring a smooth and confident study-abroad journey.

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Syllabus

Students will complete the first 9 months of their master’s program from Amity University (online) and the remaining 12 months at RSB, France. Here’s how the syllabus expands across the two segments:

Amity_University_logo
Amity University Online

India

  • Accounting for Managers
  • Professional Communication
  • Managerial Economics
  • Marketing Management
  • Statistics for Management
  • Conflict Resolution and Management
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Business Research Methods
  • Country
    India
  • Tuition Fees
    ₹3.50 lakh
  • Mode of Teaching
    Hybrid Program
  • Duration
    9 Months
Rennes School of Business (RSB)
Rennes School of Business (RSB)

France

  • Corporate Social Responsibility in Marketing
  • CRM Systems with AI integration - Part 1
  • AI and Marketing
  • Marketing of Innovation
  • Contemporary Brand Management
  • Digital Advertising and Communication
  • Unframed Leadership and Collaborative Intelligence
  • Research Methods in Marketing
  • Learning Expedition
  • Database for Direct Marketing and E-CRM - Part 2
  • Omni-Channel Distribution and Retail Management
  • Social Media and Search Engine Advertising
  • Advanced Digital PR and Corporate Communications
  • Learning Expedition
  • Country
    France
  • Tuition Fees
    €15725 (EUR)
  • Cost of Living
    €12000 (EUR)
  • Mode of Teaching
    on Campus
  • Duration
    12 Months

Eligibility

  • Students with a 3-year/4-year bachelor's degree with a minimum of 60% in their undergraduate education. 
  • IELTS or other English Proficiency test score waiver if the student has previously graduated from a program taught in English and has an MOI.
  • To successfully transition into the MSc Year 2 program at Rennes School of Business, students are to score an aggregate of 60% and above in the first-year coursework done at Amity University Online with a minimum of 55% in each course. 

Check Your Eligibility to Study Abroad

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Career Opportunities

Graduates of the MSc in Digital Marketing Management from Rennes School of Business are equipped for fast-growing, digital-first marketing roles across industries where data, technology, and customer experience drive business performance. As organisations across Europe accelerate digital transformation, demand for skilled digital marketing professionals continues to rise across consulting, FMCG, retail, technology, luxury, and e-commerce sectors.

Here are some of the top career pathways and their average annual salary packages in France:

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